You can argue that the restaurant industry is more innovative than any other industry. OK - maybe not more innovative than the tech industry, but we will leave that up for you to decide. New technology and menu concepts are leaving consumers craving for more. But, the unheralded part of dining out might be beyond your taste buds.
If you didn't catch our drift - we're talking about the feng shui. Restaurant owners are realizing the importance of becoming an A-list interior designer. Some companies are even specializing in restaurant design, such as StreetSense.
Many studies have been conducted to see how a restaurant's interior and exterior design affects diners. The first breakthrough study began in 1973 when Phillip Kotler concluded that customers take all aspects of the restaurant when it comes to their opinion- food preparation or service aren't the deal breakers that everyone once thought. (although you should still put a GREAT emphasis on putting out the best meals you can!)
A group of researchers hailing from Taiwan wanted to find out whether or not restaurant design impact customers decisions and to what extent. These researchers used formulas and conducted surveys to answer the question of restaurant design. We skimmed through their study and highlighted the three main discoveries.